Brands should be worried about Amazon’s quiet seduction
Following the launch of Echo Look – Amazon’s new, voice-activated personal assistant which rates your outfit and helps take your daily selfie – The Works’ Tomas Haffenden explores why brands need to sit up and take some very detailed notes.
Amazon’s Echo Look (basically an Alexa with a camera) has been described as ‘a pretty good Instagram husband’, referring to its ability to take your daily selfie and post it online.
But Amazon’s aims for this little device stretch far further than just taking a photo. The Echo Look will also rate your outfit and learn your style. As we increasingly seek approval online, should brands be worried that Amazon, yet again, is positioning themselves in the middle?
