Breakfast radio competition to heat up as stations tweak next year’s lineups
With two radio surveys remaining this year, it looks like there’ll be room for movement in the breakfast time slot, particularly in Melbourne. Mumbrella’s Zoe Samios rounds up programming bosses’ views on each network’s performance, and why consistency will be key for the breakfast shows in 2018.
The breakfast time slot is unarguably the most important show for a radio station. It sets the tone, and kick-starts the audience for the rest of the day.
And while there’s still no news on some of the expected changes to radio talent with just two surveys left this year, programming bosses are revamping their breakfast shows in the hope of growing audiences ahead of the new year.
Macquarie Media remains a firm leader in Melbourne and Sydney with no likely changes to the line-up. But the FM bandwidth will see a shake up over the next few months which could set a precedent for 2018.
Across the five metro markets on the FM bandwidth, ARN and Nova have been the most consistent, with ARN’s Mix102.3 taking the top breakfast spot in Adelaide at 12.4%, and Kiis106.5 and WSFM neck and neck in in Sydney, with a share of 10.3%.
Looks like Duncan Campbell has the answers for every network but his own.
“Eddie and Wil get on brilliantly” should Darce be worried?
Fact check alert!!! Dave Thornton is gone…. Not “set to depart FoxFM breakfast at the end of the year.” The show has already been renamed “Fifi, Fev & Byron”…
Hi I, literally, heart radio,
I have double checked this and you are correct. I will amend this now.
Cheers,
Zoe – Mumbrella