‘Breaking Bad Rules for Good Reasons’: TABOO unveils bold rebrand

Independent creative agency TABOO has unveiled a bold new rebrand ‘Breaking bad rules for good reasons,’ to celebrate 24 years of operations.

Since launching on the streets of Melbourne in 2000, TABOO has worked in diverse forms, including documentaries, beauty festivals and road safety technology on permanent display at Melbourne Museum, as well as their own floating bar on Melbourne’s Yarra River.

TABOO managing director James Mackinnon said: “Our whole ethos has always been to push boundaries and challenge expectations.