Penfolds rolls out masterbrand campaign to mark 180th year

Penfolds has unveiled a new campaign via MONKS, underpinned by the Australian wine producer’s Venture Beyond platform.

Leading the global rollout is a 30-second film to be supported in key markets around the world, including Australia.

Featuring wines from the Penfolds Collection, the campaign captures the pioneering spirit and power of blending Penfolds has championed since 1844.