The Fuel Agency appoints new executive creative director
The Fuel Agency has expanded its leadership team, appointing Ed Bechervaise as its new executive creative director.
Bechervaise has been with the agency for eight months, leading the creative strategy component of the business.
He’s helped with new business wins for Bubs Australia, The Australian War Memorial, Agriculture Victoria and the National Health Practitioner Ombudsman.
In his new role, effective immediately, Bechervaise will lead the creative vision for the agency and the new key objective in driving brand transformation and creative brand building.
Before joining The Fuel Agency, he was the creative strategy director at ID Collective and creative strategist at ICON agency. He has also worked in Europe as an art-based group creative head at TwoFish Amsterdam across global accounts like Oakley, Timberland, Footlocker, ING, Zurich Insurance, and Bavaria beer.
Bechervaise said: “I love independent thinking; I love the uniquely differentiated approach it can bring. I’m an alternative creative thinker, and I have used this perspective to conceive creative models for specific scenarios. I’ve worked in big agencies, mid-sized, and small ones.
“What I’ve learnt from my diversity of experience is it’s not the size that counts, it’s the depth of your insight and the impact you can create.”
The Fuel Agency CEO Tim Kidman said Bechervaise’s appointment as executive creative director is a game-changer for the agency.
“Ed Bechervaise is not just a creative visionary; he’s a brilliant strategic thinker who understands how brands can be powerful agents of change,” Kidman said.
“His unique talent and ability to nurture ideas and inspire others make him the ideal leader to drive our new purpose, vision, and mission forward.”
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