Brexit, Trump and the gender pay gap used in Velocity campaign celebrating 10m members

Virgin’s Velocity has released a series of ads to celebrate reaching 10m members.

World-renowned illustrator, Noma Bar, worked with Velocity’s creative agency CHE Proximity on the billboard designs, that make reference to current cultural and global topics including Brexit and Donald Trump. One billboard shows Trump transformed into a piece of sushi, and another shows British Prime Minister Boris Johnson getting kicked in the face.

CHE Proximity worked with illustrator Noma Bar on the creative

Dean Chadwick, Velocity chief marketing officer, said Virgin’s brands are famous for disrupting categories and finding new ways to stay relevant.