Brightcove introduces Brightcove Lift to defeat ad blockers

Brightcove has introducesd Brightcove Lift a new product aimed at defeating ad blockers.

The announcement: 

Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Brightcove Lift, the company’s ad optimisation solution, which enables publishers, broadcasters, OTT providers, and other media companies to maximise video ad delivery and video ad revenue across mobile and desktop. Combining server-side ad insertion (SSAI) and the industry’s leading HTML5 player management service, Brightcove Lift defeats ad blockers while delivering seamless TV-like ad experiences for viewers, client-side interactivity, and integration with the industry’s leading providers for reporting and analytics.

Benefits of Brightcove Lift
Millennial audiences are proving to be especially challenging for ad supported video businesses with their high rates of mobile consumption and ad blocker usage which compromise ad delivery and result in lost revenue. Media companies using Brightcove Lift, however, have seen video ads delivered per video start increase by as much as 50%. These groundbreaking results demonstrate the solution’s ability to mitigate ad blocker technology, maximise ad inventory, and drive meaningful revenue lift. Brightcove Lift allows media companies to: