Brit rockers Status Quo perform ‘Down, deeper and down’ for Coles

I know this is going to get slammed but I bloody love it.

It’s gone beyond sellout, beyond ironic and into some new realm of meta-advertising.

It’s post-cannesian.

When you get to their age I guess as long as there is a nice big cheque you’ll do anything. Love to know how big the cheque was???

It grates to the core. But I suspect it’ll work.

OUTSTANDING!!!!!!
Very speshul that.
Heads off to the 80’s….

This moves beyond cringe-worthy. I had no idea something so absurd was possible. It’s taking the piss out of itself now. I reckon it’ll work.

Most likely advertising brethren are going to hate this; I certainly wouldn’t want it in my book. But honestly, middle Australia will lap this shit up in spades. Wollies really is having their arse handed to them at the moment.

Your move, Droga.

I wanted to hate this but it is done with just the right amount of tongue in cheek piss-taking that it works.

I could also think of worse songs to be stuck in my head for the rest of the day.

Is that Mr Horton playing the head banging roadie?

Good fun even if 90% of under 35s fail to recognise the Quo.

No creative & production credits supplied – there’s a surprise.

That’s bloody brilliant.

I know where I would like to put the big red hand (and it’s not in the big red car)

Bad enough to be good enough!!

this is so cringe worthy bad that i actually think its good…firth time ive said that in a long time

Did anyone notice how tight these guys are? Way tighter than version on the ad. I like.
And really want one of those guitars!

Truly..marketing genius.

Simple, effective and WILL work for the client.

These people must be stopped….!

So bad it’s brilliant. And it made me smile.

Well done TRed!

Status Who? Gen Y says no. Gen X Audience will probably love it though.

“Saving is never annoying”
“He’s right”

Love it.

…I imagine coles paid Status Quo for their original use of the Tune in those annoying commercials? If not Coles might have a ridiculous
‘Kookaburra’ Case on their hands care of Quo lawyers lol.

I really LOVE this!!! Score Coles. Cheeky. BTW kudso for using Abbey Road Studio 2

Coles are good at challenging The Status Quo:-)

Where do you get one of those hand made Coles guitars from???

Agree on the Gen X comment – I love it! Poor IGA – that little red padlock we saw yesterday is already a distant memory.

I once heard my mum singing ‘down down prices are down’ while she was cooking in the kitchen……now they’re bringing it back. nooooooo!!!!!!

It could have been worse … they could have done “Roll over, lay down (and let me in)”.

I hate it. Give us a break Coles. Save the money and spend it paying your suppliers a fair price. It’s just a pain!

Next Kiss will come out singing “we’re the fresh food people”

I noticed this is shot in THE Abbey Road Studios.
Proving that absolutely anything recorded there comes out brilliantly.
Love it.

Genius.

Tongues firmly in cheek rather than heads right up their arses.

Got to admit… it is so bad, it is great.
But… British boss. British staff. British marketing plan. British comedian. British band. British location. British crew too?
How about spending production money somewhere else… say…. i dunno… AUSTRALIA!

Oh dear… I love it played it twice in succession

Bloody brilliant use of a distinctive brand asset – Big Red have turned the big red hand into the Nike “Swoosh” of Australian advertising.

I liked the digital integration tag at the end, too.

Well done.

http://www.theage.com.au/natio.....21uyh.html

Do you reckon this is part of the campaign?

Big Red taking BTL integrated to the next level.

“Stood down, workers stood down. Stood down, workers stood down.”

I was starving till I saw this… Not so now… And I was at Live Aid.

Lighten up – it’s fantastic and is better than most of the dross i’m forced to sit through on FTA. Do wish i could be like everyone here though and work in an agency that makes the best ads ever in the whole wide world and personally sit on International Jury Panels…

So, I’m British, I’m Gen X and I will do everything in my power to avoid Coles from this day forth.

THERE IS NO SUCH THING AS “SO BAD IT’S GOOD”.

You want to hate it but you just can’t when you see the lads laughing (even with tongues planted in cheeks) at the price they are being paid.

Classic.

Lets see how far Coles can push the cheese. Good on them for doing something so straightforward it might just work.

Genius.
Prices are down.
I get it.

NNNNNNNOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!! I”m not even going to watch it …. so they can’t count me as a hit on You Tube.

I used to love Status Quo, but I reckon they’ve sold out now! 🙂
(there must be a bloody big “geo Block” clause in the contract)

I guess the studio had ramps so they could get the band’s wheelchairs in.

Coulda been worse… I thought it was Harry Vanda and George Young at first. Thank god they’ve left our bands alone.

@Josh

Dammit! Don’t give them any ideas. “Friday on my mind” because that’s special sale day at Harvey Norman.

I love it.

simple. fun. memorable. engaging.

Compare it to the mindless, self-indulgent, tourism vic wannabe turgid stuff that droga are doing for woolworth.

Hats off to Ted. And Coles. Love it. Love it.

What I am impressed with is the agencies BTL strategy of positive comments on Mumbrella. It’s like the Trolls have drunk the 29% cheaper Kool Aid.

have hated a lot of the recent coles stuff (no added hormones) but this is fantastic.

I agree with other comments. How many people will watch this not knowing who Status Quo are?

Having said that, could this ad steer a resurgence for the mighty “Quo” in Oz?

Finally, has this ad been made by Poms fir Poms?

“for”

‘so bad it’s good’ is the refuge of the stupid and the lazy.

“Cos we are loving in a material world”. I think it’s nice to see the Quo rather than just hearing their song ripped off by muzak as in Coles’ earlier jingle.
Seeing them perform it just helps you realise that they’re getting paid for it – as they should.
Rock on Quo!

Obviously Ted likes it

I didn’t know who that band was. But it was obvious they were “someone” major. I watched with a wry smile after months of deploring earlier Coles “down, down” ads.Very cool.

Heard it yesterday in Coles. Love it and the cardboard guitars. Quo are able to take the you know what out of themeselves so good luck to them.Any group that produces a record called In Search Of The Fourth Cord deserves congratulating.
Cheers boys and keep on rocking.
Wilquo

Yeh it’s good init ?

Foreign Aldi cops it for imported goods, while Aussie Coles imports Dawn and Status Quo to do the ads.

Gotter ave the Brits in there son or it just don’t work do it?

The only people who could say this is in any way good are people who are somehow involved with its creation. Utter poop. A pox on all their houses.

Good point Richard Moss (comment 58.) Dawn French (English) and now Status Quo (English).

Perhaps the agency could bring over Dale Winton for the trifecta?

Why English for an Aussie supermarket ad? Does Aussie not work? Or is there some science behind this decision? I would be interested to know..?

So when radio stations like 2WS play this 3 minute spot on-air, does it count as music content or commercial content. Get enough of this garbage produced and radio stations can just play commercials 60 minutes every hour. Absolutely disgusting!!! -why shouldn’t it be pulled off air?

Saw it for the first time on the weekend upon arriving back in Sydney after a holiday. Love this Ad! Everything that is so wrong about it, is so right about it.

Absolutely no doubt this ad will do its job. I must also say, following on from Dawn French, more Brits advertising Coles?? Who’s heading Coles marketing these days…. A Brit?

I didn’t see Alan Lancaster there ???

This is an absolute trainwreck of a song.
Surely this is the work of the devil.
When this song came on in Coles, I heard “down down, prices are down” over and over again. It just wouldn’t stop! At first, I thought the needle on the record kept skipping, but then I remembered Coles isn’t a nightclub, and they don’t play vinyl. I immediately dropped all my items and ran out the door without buying anything. I couldn’t bear standing in line and have to listen to another second of it.

I have burnt my Status Quo collection. The shame, the shame….

So, are middle Australia really as f”in stupid as we think they are?

Just curious how much the boys earned for doing this? What ever it was, Coles have got great value from the Quo!!!! Well done Lads

Coles have another shit jingle version of “Winter Wonderland” Stop please.