Brita teams up with Masterchef judge Gary Mehigan to push benefits of filtered water

Water filtration specialist Brita has again teamed up with restaurateur Gary Mehigan to create a home cooking series in a campaign created in-house in partnership with creative agency Pontoon 8.

The collaboration with the MasterChef judge, who first worked with the brand in 2012, is designed to extend awareness of Brita products beyond drinking to cooking.

https://www.youtube.com/watch?v=xMeBQdiy_xA

Mehigan, who Brita said has been using the company’s products at his home and restaurants “for many years”, fronts seven videos where he creates dishes in which he stresses the importance of using filtered water.