British advertising legend Peter Mead to open SAGE – Secrets of Agency Excellence conference, as program is revealed

September 29, 2015 12:22

Mead: When In Doubt Be Nice

The co-founder of legendary British advertising agency Abbott Mead Vickers BBDO, Peter Mead, is to appear on stage to deliver the keynote at this year’s SAGE – Secrets of Agency Excellence conference.

Mead, who is also the chairman of Omnicom Europe and vice chairman of Omnicom globally, is famed for the culture he created at the agency, which was this month named by AdAge as among the global agencies creatives most wanted to work for.

He is the author of the book on agency culture When In Doubt Be Nice: Lessons From A Lifetime in Business, in which he argues that agency bosses do not need to be ruthless to succeed; instead they need to earn the loyalty and belief of their staff.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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