Brokeback ice cream
A decade late, but Streets has taken some inspiration from film Brokeback Mountain for a clever outdoor execution in Sydney.
Dr Mumbo wonders whether the ice cream manufacturer will use its Bubble O’Bill and Golden Gaytime products to support gay marriage, if 2016 is meant to be the year big brands embrace social action.
Genius. And a rare brand cross promotion that works. Kids (who let’s face it really are the target) will still find it funny even if they don’t get it, best comedy/entertainment works on many levels.
Innuendo aside, I saw this campaign being executed by Unilever for their Heartbrand in Vienna back in May ’15 using local and Austrian dialect slang. Nice to see it being extended globally.
any idea where in sydney this is?
I wish Peter’s didn’t discontinue the Fudge Bar. Would have made a great pairing with the Golden Gaytime.
Hi Rus. Looks like above the Bridge Hotel. Victoria Rd Rozelle NSW
Cheers Dan!
That was a lovely moment until Ojorojo threw in a casual homophobic comment.
Great to see Streets having some fun with the Gaytime brand and recognising the obvious opportunity.
Great execution. Encouraging that global has given the local team room to expand and tailor the campaign locally.
Ho Hum, so sexual identity politics comes to ice cream – a first world priority indeed.