Bruce Gordon’s gambit on Nine gives WIN a short term and long term advantage

October 21, 2015 7:42

Bruce Gordon move to up his stake in Nine Entertainment to 14.95 per cent puts him in prime position when media reforms are passed. But it’s not the only thing driving this investment argues Nic Christensen.

Say what you want about WIN Corporation’s Bruce Gordon, yesterday’s $182m investment in metro TV network Nine Entertainment has put him centre stage in the media reform discussions.

The Bermuda based billionaire and owner of regional WIN TV Network has previously demonstrated his ability to be an immovable obstacle to media mergers – just ask Network Ten and its potential bidders Discovery and Foxtel.

Yesterday’s investment is significant as it makes Gordon the largest shareholder in both Nine Entertainment Co and Ten Network Holdings.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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