WIN TV becomes biggest shareholder in Nine ahead of potential media ownership reforms

NineBillionaire Bruce Gordon’s regional WIN TV network has taken a 13 per cent share of Nine Entertainment Co as networks continue to position for mergers ahead of potential reform to media ownership laws.

The network is now the biggest shareholder in Nine after buying the stake from private equity firm Apollo Group in a move which makes it the biggest shareholder in the metropolitan TV network. Gordon is also the largest stakeholder in Network Ten.

The regional TV networks, Prime, Win and Southern Cross Austereo have all been actively lobbying for media reform changes, including the abolition of the reach rule and rules preventing ownership in more than two mediums.

Were the government to introduce such media reforms it would likely spark a raft of media mergers among the TV networks with Nine considered a key player in such deals.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.