Budget Direct looks at home insurance with next Captain Risky ad
Budget Direct has released the next phase of its Captain Risky campaign which sees the stuntman relaxing at his ‘high risk’ home, as the insurer focusses on its home insurance products.
The spot, created by 303Lowe, features the Captain Risky character who is taking a break from crazy stunts to relax in his home, which comes complete with a number of problem areas, specifically a hot tub connected to a number of power boards.
It ends with the tagline ‘We don’t insure Captain Risky to keep prices low’.
Bring back the aliens…
Was excited that this campaign might be the next big thing after seeing the first ads. This next spot is a huge let down.
Should’ve known better than to hope for consistently good advertising from an insurer.