Budget Direct turns to TikTok with news of monsters lurking in Australian cities
Budget Direct’s sci-fi themed marketing is coming to TikTok, with local creators banding together for ‘BD TV’ and reporting on sightings of giant monsters lurking in Australian cities.
Playing out on the content platform, the Budget Direct news team reveals the opportunity for Australians to win $5,000 dollars by visiting real-world murals depicting a giant lizard fighting a robot and creating a TikTok crying out of the brand to save them.
The social campaign takes inspiration from the latest adventure of Budget Direct’s Sarge and Jac, helping unwitting drivers caught in the cross fire of the giant lizard and robot’s battle.
The ad from 303 MullenLowe was the latest instalment in Budget Direct’s ongoing ‘Insurance Solved’ campaign, which has detectives Sarge and Jac encounter mystical events that cause customers to urgently need insurance.
