Budget Direct’s Zeek gives humans advice on the best way to get a quote for car insurance
Budget Direct is promoting its 60 second car insurance mobile estimate in a new ad featuring alien Zeek and human Dave.
The ad sees slightly hopeless Dave using an archaic looking landline and looking frustrated before Zeek pops up and asks: “What’s this remarkable contraption you have? What activity can it achieve?”
When Dave tells him he’s trying to get a quote for car insurance Zeek suggests he use “this smart communicator can get you one in 60 seconds”.
Bring back the french girl!
I still have no idea what the relevance of using these aliens has, or what the idea is behind this campaign. Can somebody enlighten me?
Awful
I cannot for the life of me understand this campaign. It makes zero sense. Every time I see these moronic alien characters, I wonder who thought this could possibly be a good idea.
Agreed with DK – bring back the French girl!
Did Budget Direct change agencies? That’s the only reason I can think of for why you would bump a campaign that has become part of popular culture for something as uninspiring as this.
This whole campaign is alien to me.
Despite attempts to make the Aliens likeable I don’t think that anyone has really taken to them.
In addition, Dave is a moron and no one would really identify with him.
The only good thing is the discount, which reeks of desperation.
DB
The French Girl was much better. The alien ads are daft
Got to agree, the French bird in the shower was great. And there seemed to be a storyline brewing there, between her and the bloke in the adverts, which never really got resolved.
The worlds worst campaign….sorry!!! Sorry for putting everyone through this!!!
It’s that bloody alien/Irish accent.
A TV ad telling us to use our mobile? What poor media planning. The ad itself isn’t worthy of critique.