Westpac highlights the importance of funding education in ad for Bicentennial Foundation
Westpac is highlighting the impact its Bicentennial Foundation, a private education scholarship program, has had on the nation in a new campaign which is the company’s first step towards celebrating its 200-year anniversary in 2017.
Created by DDB Australia the campaign asks what drove eye surgeon Fred Hollows and cancer researcher Adele Green as it aims to highlight how the $100 million contributed to education has impacted on Australia, ending with the tagline “Westpac Bicentennial Foundation making sure those with the drive to shape Australia get to”.
https://www.youtube.com/watch?v=W3hOkLZh-xA&feature=youtu.be
Westpac’s general manager, strategic marketing, Australian financial services John Harries said: “This is an incredibly exciting campaign for Westpac and reflects one of our most significant and important initiatives. The new creative campaign highlights Westpac’s commitment to Australia’s future by telling stories of inspirational Australians, who have made major, life-changing contributions to our nation.
100% better idea than that self loving by commbank a couple years back.
This aligns beautifully with their in-house sponsorship of programs. I remember being delighted to hear and see photos from a Westpac employee who had volunteered at a remote indigeneous community to help them set up their own eLearning program. Passing on skills and time rather than handing out bucks. I remain impressed.