Budget hotel brand Ibis targets youth in tie-up with music streaming firm Deezer

Budget hotel chain Ibis Hotels is making a play for the youth market after announcing a tie-up with music streaming service Deezer that has seen the launch of a micro site, Ibis Play.

The site features geo-localised gig guides, playlists, reviews and news of the Australian music scene, together with a hotel search tool which takes users through to the core Ibis Hotels booking engine.

A campaign to promote the partnership will be rolled out through social media and across its three Ibis brands; Ibis, Ibis Styles and Ibis Budget.