How to build a modern TV ad | Mumbrella360 video
“If TV is dead, why are we here today?” That’s the question posed by Indeed’s Paul D’Arcy in this Mumbrella360 international keynote, in which he delves into the contentious and often-derided world of TV advertising.
In a world where “TV is dead” is shouted from the rooftops on a daily basis, does TV advertising have any hope of surviving? Paul D’Arcy certainly thinks so. In this session from June’s Mumbrella360 conference, Paul D’Arcy, global senior VP of marketing for Indeed discusses what goes into an effective modern-day TV ad.
So why are advertisers so dependent on TV in the first place? D’Arcy points out that TV has “the potential for passively consumed emotional advertising”.
He adds: “Increasingly, buying decisions are emotional and not rational… emotional advertising can be incredibly effective.”
