Bulla creates characters for each day of the week

Tim Burrowes

March 1, 2012 6:11

Bulla is to launch a series of 15 second ads to back the launch of its new 7 Flavours, 7 Days extension of its Crunch brand.

The campaign has been created by The Bridge. ECD Fiona Leeming said: “These 15 second commercials punch above their weight, engaging ice cream lovers in an original, colloquial and catchy way.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising Bulla

6 COMMENTS

Anonymous 1 Mar 12

oh please god,,,,,and the idea is?

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Damien 2 Mar 12

7 flavours…7 days…sold as an 8 pack? Did THEY figure it out?

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Macsmutterings 2 Mar 12

What’s wrong with it being an 8 pack, it just means one day becomes a cocktail of flavours day… im biased though because I love ice cream

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Cody C 2 Mar 12

“These 15 second commercials punch above their weight, engaging ice cream lovers in an original, colloquial and catchy way – if I do say so myself.” Don’t think so, sweetheart.

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Pete 2 Mar 12

what makes the dress go up… is it her leg or something else??

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BK 2 Mar 12

What the fuck did I just watch? Utter garbage. Bet it sells ice creams just to spite me.

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