Bundaberg Rum launches mixed gender fantasy league via Leo Burnett

August 18, 2022 9:05

Just in time for the kick-off to the NRLW Premiership season, Bundaberg Rum and Leo Burnett Australia have partnered with the NRL to create the world’s first official mixed-gender fantasy league: the Bundy Mixer.

The Bundy Mixer is another demonstration of Diageo’s industry leadership for championing equality in sport. In support, the brand has launched an integrated national campaign across Bundaberg, NRL (total league), and NRL’s (Cowboys & Broncos teams) owned channels via its lead creative agency Leo Burnett Australia, alongside a PR campaign by Herd MSL. The campaign is also set to run in stadium across key upcoming matches and will be amplified through podcasts and select influencers.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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