Bundaberg Rum’s Bundy R. Bear awakens from 15-year hibernation

October 9, 2024 9:56

Bundaberg Rum has resurrected its iconic white-furred mascot, Bundy R. Bear, in its last brand platform, via Leo Burnett Australia.

Debuting during the 2024 NRL Grand Final, the ‘Forever Classic’ campaign spotlights how Bundy Rum can serve as the sun that “good times and classic moments” revolve around.

The campaign’s 30-second ‘Bear Transplant’ spot, sees Bundy catching up with a group of his human friends at a pub. After complimenting Gorden ‘The Raging Bull’ Tallis – a legendary NRL player – on his head of hair, Bundy turns around to a speckle of laughter from his friends, as it’s revealed that Tallis’ hair comes from the bear’s back.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

Bundaberg Rum Bundy R. Bear Bundy Rum Diageo Gorden Tallis Havas Red Hearts and Science Leo Burnett Australia Matt Miles Nash Edgerton ODD Studio Tim Woolford Tommy Cehak