Bunnings overtakes Coles in brand trust, Optus takes last place again

December 13, 2023 8:33

For the first time in nearly three years, Bunnings has broken the ‘supermarket duopoly’ on Roy Morgan’s Trusted Brand list, with the hardware store overtaking Coles in second place. Meanwhile, Optus remains Australia’s most distrusted brand.

Pre-pandemic, Bunnings was the most trusted brand according to Roy Morgan, sitting in top spot until May 2020, before being overtaken by Woolies – which has held the top spot since.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.