Bupa showcases diversity of health services in personalised storytelling campaign
Bupa has released the first videos from a new campaign that features real customers with different health issues and needs to underline the various ways Bupa can assist its customers.
Developed by Publicis Melbourne and Exit Films, the long-form content pieces are part of an ongoing series of videos that follow the personal health journeys of Bupa members. The first two feature a first-time mother who suffers from post-natal depression and a stroke survivor as he works towards recovery.
Is there anything more boring than watching these films? There’s nothing more narcissistic and pretentious than these long-form ads with real people and real stories that are so desperately trying to evoke emotion in the viewer. 3-4,000 views after 2 weeks on YouTube. Wow
“The stories can be viewed on Bupa’s blue room, its online platform that provides content marketing, branded content and storytelling for audiences”
Wohoo, finally a branded content channel by my favourite health insurer. I bet Bupa could teach Spielberg a thing or two about storytelling.