Bupa releases first creative work since partnering with Thinkerbell

Calum Jaspan

June 16, 2021 10:47

Bupa has released its first work since appointing Thinkerbell to its creative account, building on the ‘Because Life Happens’ platform.

The new work offers new customers a six week free retail offer, urging young Australians to join Bupa “right now… because life could happen… to anyone… seriously…annnyy second now…”.

Mumbrella revealed in December that Thinkerbell had won Bupa’s creative account, following a competitive pitch process. The account was previously held by AJF Partnership for four years.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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Bupa releases first creative work since partnering with Thinkerbell

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