Bupa uses family home videos in ‘Little Moments Matter’ campaign

Health insurer Bupa has promoted its health care offering by creating a ‘Little Moments Matter’ campaign which features family home videos.

Created by Bupa’s in-house team, the footage used was aggregated from Bupa employees and bloggers’ families.

Jane Power, Bupa Australia’s chief marketing and customer officer, said the campaign endeavours to improve the health and wellbeing of Australian families.