Burger King launch premium range in NZ with ‘frightfully wealthy characters’

Burger King has launched its new premium range Lamb Burger to the New Zealand market with a new campaign featuring “two frightfully wealthy characters” who can’t get enough of the product.

The campaign, from ColensoBBDO and Nick Ball from Finch, features Sir Roger Poppincock and Baron von Cravat discussing the new burger.

Burger King GM marketing James Woodbridge said in a statement: “Sir Roger & The Baron place a whole new focus on BK premium burgers. Lambs should be scared.”