Burger King’s breakfast push leaves a bad taste
I’ve always rated Burger King as something of an interesting brand when it comes to marketing. Think Subservient Chicken and the meat-scented cologne, Flame.
You’ll then appreciate just how disappointed I was when I heard about its latest campaign in the UK where it has launched what it’s dubbed “the world’s first guilt free showercam”.
Very simply, it’s a website where young men can watch a different woman every morning taking a shower in their bikini.
Leaving aside whether it’s effective, what about the fact it’s demeaning (to both sexes)? Whatever happened to selling food based on its taste and quality? Oh that’s right, there’s none of either to speak of.
Seems a little on the nose…..but will anyone with influence care it they grab market share and the ad is placed so as to reach mainly its core audience.
What will be interesting is how they follow up once they’ve snared the audience and set out to keep them – with sleazy as a brand personality trait.
have examined the validity of the comment posted by me via oneelevenrev@yahoo.com on stolen ad concepts via an adio tape through a private investigator i will not go away till you start investigating this unethical practice .start with the anz ads and the swing ad/younger brother of daddo
let’s appeal to the lowest common denominator – men who spend their lives hoping for a wardrobe malfunction but are too stupid to find their way to real porn on the internet 🙂 WTG, Burger King