‘Burn the brief’: New female-owned creative agency opens
Mehreen Ahmed (left) and Angela Denise (right) are the newest creative collective owners in town.
Sydney-based advertising veterans Mehreen Ahmed and Angela Denise have opened a fully female-owned independent creative agency designed to help organisations “challenge the status quo”.
Known as Maad Collective, the business works with social enterprises, governments, NGOs and brands to identify their core issues and resolve them with an offering that combines design, strategy and storytelling.
According to an announcement, the Collective doesn’t adhere to traditional agency conventions.
