F.Y.I.

Burson-Marsteller unveils its Global Social Media Check-up

February 17, 2011 2:17

Burson-Marsteller has released the results of its Global Social Media Check-up – a study investigating the Fortune Global 100’s use of social media.

The announcement:

Australia, 17 February, 2011 – Asian companies listed in the Fortune Global 100 show the greatest year-on-year increase in official Facebook presence, though many are still reluctant to engage stakeholders through this platform, according to the Burson-Marsteller Global Social Media Check-up 2011. The Study examines the Fortune Global 100’s use of popular social networking platforms such as: Twitter, Facebook, YouTube, corporate blogs and local and language-specific social media.

While a global increase of 18 percent in Facebook engagement was driven by a 25 percent increase in Asian companies on the list building a presence on the social network, Asian companies continue to miss opportunities for engagement with online stakeholders. While Asian corporate Facebook pages saw a 406 percent increase in stakeholder “Likes” and 60 percent of Asian companies in the study allow fan posts to their Pages, only 28 percent of these pages routinely responded to fan posts.

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