Business bank Judo launches with Bastion created campaign
Small business focused banking startup, Judo, has launched a campaign designed by Bastion Collective to challenge the status quo in Australia’s SMB finance sector.
The ‘dedicated to business’ campaign features customers highlighting why the business is different from the incumbents and will run across out-of-home, press, radio, digital and social, with a refreshed website to follow.
This is a challenger brand? Across the name, tagline, visual identity and headline messaging this is pretty bland and lacking in the provocative impact that you’d hope for.
Dis Bastion plan and buy the media too?
Shows that the business and the agency don’t understand challenger branding or advertising. This is bland, boring and totally ignorable.
Australian ‘fintech’ just doesn’t know how to market or sell themselves, they act and small like the people they are trying to disrupt.
The philosophy seems right and it’s always good to shake up the big banks, however, this is bland at best, and wastes the opportunity to announce the arrival of a new brand.
“We’ve got a black belt in business lending.”
SO MANY MARTIAL ARTS PUNS Y’ALL MISSED.