Business Insider Australia to remain unchanged despite sale to German publisher Axel Springer

German publisher Axel Springer has bought an additional 88 per cent stake in Henry Blodget’s Business Insider, which is run by Allure Media locally, for $343m.

The deal takes Axel Springer’s stake in the company to 97 per cent with the remaining three per cent owned by the personal investment vehicle of Amazon.com founder Jeff Bezos, Jeff Bezos Expeditions.

Allure Media CEO Jason Scott told Mumbrella that Business Insider Australia “will keep doing what we’re doing, representing Business Insider’s brand, and delivering content innovation, with the same determination and commitment to our audience and commercial partners as we have done in Australia since early 2013.”