Business Spectator launches new advertising campaign built around ‘KGB’

April 17, 2013 12:28

News Limited’s business news website Business Spectator has launched a new advertising campaign focus on the founding trio of ‘KGB’: Alan Kohler, Bob Gottliebsen and Steven Bartholemeusz.

The campaign, created by creative agency CHE Proximity, seeks to highlight the years of reporting experience that the three well respected commentators have.

“We just couldn’t get past the extraordinary depth of their professional experience. Together, the KGB has more than 130 years of combined experience in financial news and analysis. This experience is of course optimised in digital format, giving Business Spectator readers timely, on-the-spot access to the most dynamic cross section of financial minds in the country,” said senior account director Sinead Friel.

The new campaign follows last month’s rebranding of the website and will carry the tagline: “thinking for today”. The campaign has been launched across various News Limited websites.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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