Buyers of Australia’s most famous neon sign revealed

January 27, 2017 2:30

Six months after Coca-Cola put Australia’s most famous outdoor sign up for auction on eBay, the winning bidders for the individual letters have been revealed.

The iconic Coke sign has found several new homes.

Letters from the iconic Kings Cross Coke sign have new homes

Coke announced the auction to benefit the Wayside Chapel in September after the decision to decommission the neon sign which had towered over the Kings Cross intersection for more than 40 years.

The auction raised more than $100,000 with four bidders sharing the letters, that range in size from two metres to six metres, between them.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Bernie 27 Jan 17

Wonderful ideas for such an iconic sign! Well done to those who purchased, and to Coke for supporting Wayside Chapel.

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Buyers of Australia’s most famous neon sign revealed

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