Buzzfeed questions Nielsen’s decision not to classify it as a news site
Viral content site Buzzfeed is questioning the decision of audience measurement company Nielsen to exclude it from the official top ten most read Australian news websites, because it is not currently classed as a news site.
Under the Nielsen system Buzzfeed sits under the “search engines, portals, and communities” category. However, Buzzfeed insists it is a news site, and says it would have been tenth in yesterday’s Nielsen Online Rankings with an audience of 1.683m Australians, ahead of the BBC which had a unique audience of 1.681m.
Simon Crerar editor of Buzzfeed Australia said he would be speaking to Nielsen about the issue, adding: “We consider ourselves a news and entertainment company in the same way that NineMSN, News.com.au and the Mail Online have a mix between hard news and entertainment content.
“That is very much what we do too.”
Save us from people who get their news from Buzzfeed.
Reposting memes from 4chan and 9gag that are weeks / months / years old and throwing in a shitty headline to tenuously tie them together is not news.
Anonymous – so you mean news.com.au?
Check out their actual news section on their site.
http://www.buzzfeed.com/just/news
There are a lot of in depth, quality articles.
I think the real problem Buzzfeed has is perception. They are clearly putting resources into new creation and reporting, it’s just everyone knows them as a shitty, bottom feeding list site.
Clickbait doesn’t count as news, Buzzfeed.
Rather than adding Buzzfeed to the top 10 news list, Nielsen should be removing news.com.au
News.com.au, The Guardian and Buzfeed are sites for the low information voter or those wanting to be comforted by the left wing groupthink. Buzfeed will go for ridiculing and targetimg conservatives as much as news.com.au and The Guardian. They have all entered the market to counter real reporting from The Australian. It just shows you the diversity that News Corp allows with the crappy news.com.au website.