Mail Online and The Guardian both get record traffic in latest Nielsen online rankings
The Mail Online and The Guardian have both rocketed up the latest Nielsen Online Ratings in March, with the two UK outfits both posting record audiences and taking out sixth and eighth place in the latest survey.
While the overall top five spots stayed the same, with News Corp’s News.com.au retaining the coveted number one spot, the audiences of all the major publishers grew significantly on the back of a major overhaul of Nielsen’s methodology and systems revealed by Mumbrella yesterday, which saw the research firm find two million extra online Australians and the company post a record 17.5m Australians in the online universe.
Martin Clarke, publisher and editor-in-chief of the MailOnline told Mumbrella he was very pleased with the result for the Australian operation, which is now approaching 50 staff, but has yet to formally launch a full Australian-oriented homepage. “This is really encouraging since we’re still only just getting started in Australia,” added Clarke.
Nielsen online top ten news sits March 2014
Are the numbers based on survey results, or code that actually captures traffic data off the website (like Google analytics)?
I think the winners here are the readers. It’s good to see that both publications are offering us a point of difference to the standard fodder we receive from News and Fairfax.
Is the MailOnline really a news outlet?
It’s not known as the Daily Hate for nothing.
Hi Jason,
Nielsen’s measurement works on a hybrid model which uses a consumer panel of 7000 consumes together with tags on websites to measure online audience.
We’ve done a wrap up of the system and some of the recent changes. You can read about it here: https://staging.mumbrella.com.au/nielsen-online-audience-measurement-changes-220649
Cheers
Nic – Mumbrella
How do you “find” 2 million extra Australians? Seems so odd … did Neilsen look out the back and turn over a few old bins and then see 2 million Australians just lying there out of view?
Ninemsn, yahoo and ABC figures show traffic to their network of news and current affairs sites. All the other figures show traffic to individual news sites. How is that comparing apples with apples?
Ninemsn now effectively has two national news sites in the top 10 – ninemsn news and mail online. Will be fascinating to see what they do – keep them separate or merge operations somehow to create one uber news site. Unclear what the duplication is between these two sites but combining audiences could easily sweep them into #1 position
Mumbrella team: is Bruce Guthrie’s The New Daily (the news site funded by the superannuation industry) measured by Neilson? Obviously, and not surprisingly, not in the top 10 but is there any info on what sort of audience this site is pulling in?They’ve been very quiet on their performance to date, and have had some notable departures (eg Daniel Sankey to news.com.au) so presumably this is because they have no good news on this front?
Hi Minnie: Only 32% of the ninemsn news audience in March went to Mail Online so a fair proportion are unique to each site. The total, unduplicated reach across the two sites is 4,510,000 UAs.
Hope this helps.
Cheers
Gabbi Stubbs | Head of Research & Insights | Mi9
I havent been following these numbers recently… but can someone please tell me, why has ninemsn gone off the boil?
Also, almost 50 staff at MailOnline Australia. How many journos?