Buzzfeed sees challenge of making its audience aware it does news as ‘huge opportunity’

Buzzfeed’s editor-in-chief Ben Smith sees one of the site’s challenges as making its audience aware it breaks hard news as well as listicles and quizzes.

Smith joined Mumbrella for a hangout yesterday live from the Walkley Storyology conference where he spoke about the perception of Buzzfeed, how he has adapted his personal style for the site, the importance of long form content and his take on the Australian media landscape.

“Part of our challenge  is that we have a huge audience who love Buzzfeed and spend a lot of time on the site and not know we do news,” he said. “We see that as a huge opportunity. People discover you when you tell them a story they want to hear and care about.”

https://www.youtube.com/watch?v=qiNGVNv4O5c