eBay set up Christmas windows to merge physical and online shopping experience

The activation at Circular Quay this morning

Online auction site eBay has set up Christmas windows at the Customs House Forecourt in Sydney’s Circular Quay which aim to provide inspiration for Christmas shoppers, following its partnership with Spotify to bring Christmas carols to its online shoppers.

The interactive windows are complete with live actors who bring a curated gift list to life, for example a mother cooking in a kitchen or a teenage son playing video games, and aim to merge the physical Christmas shopping experience with the online customer experience.

In the windows eBay is showcasing a curated selection of gifts which shoppers can browse through using the 46-inch screens on the windows and are then able to shop for the items directly via their mobiles.