BuzzFeed, Inc. launches Lighthouse, an offering for advertisers across its platforms in Australia

August 15, 2022 1:25

BuzzFeed, Inc. has today launched Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally.

Lighthouse leverages BuzzFeed’s tech-powered foundation and an array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost, and Complex Networks – to provide advertisers with a deep understanding of audiences and their behaviours. In Australia, audiences will be made up of BuzzFeed Australia’s 9.5 million monthly users.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

advertising offering BuzzFeed Inc Josh Fromson Lighthouse

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BuzzFeed, Inc. launches Lighthouse, an offering for advertisers across its platforms in Australia

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