BVOD spend set to increase in 2023 as advertisers ‘follow the audience’: ThinkTV

Darcy Song

February 27, 2023 10:18

Despite coming off from a height enabled by the Olympics in 2021, broadcast video-on-demand (BVOD) viewership is set to maintain a growth trend while linear TV’s prominence wanes in 2023, according to a latest fact pack release by ThinkTV.

The fact pack is released twice a year to track the method of consumption in Total TV. In the six months to December 2022, 86.1% of Total TV was viewed through linear TV live, 9.5% through linear TV video-on-demand (VOD), 2.7% through BVOD VOD and 1.7% through BVOD live.

While Australians spent less time watching live linear TV, there was an overall increase in the average monthly hours consumed for BVOD, following a spike triggered by the Olympics in H2 2021.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.