BWM founders admit they were ‘cautious’ about selling agency for second time

BWM Group founders Rob Belgiovane, Paul Williams and Jamie Mackay are set to remain with the group for the next seven years following its acquisition by the Dentsu Aegis Network, but admitted they were “very cautious” about selling the agency for a second time to an agency holding group.

The Japanese marketing giant has bought out 51 per cent of the group, with the the remaining 49 per cent of the company remaining in the ownership of Belgiovane, Williams and Mackay which is set to be acquired by the network over the next seven years.

It is the second time the agency has been owned by a holding group, after the trio bought it back from Enero in 2012 after six years of ownership.

Speaking to Mumbrella Belgiovane said: “We’re in for a minimum of the next seven years. We’re definitely hanging around.”