BWS plays with its own initialism in Christmas ad via M&C Saatchi
Woolworths’ BWS has released its Christmas campaign titled ‘Big Wonderful Summer’ via M&C Saatchi Sydney.
The campaign plays on different initialisms that BWS can stand for, for example: Boldly Worn Smugglers, Beats Wrapping Socks and BBQ Without Salad.
In one of the 15-second spots for the campaign, a man is Badly Wrapping Stuff when both him and his dog spot an ad for BWS on the TV. The spot ends with the line “Last minute gifts”.
