Bye, bye Bush; hello award for Veet ad

Tim Burrowes

February 18, 2009 1:02

The viral effects of Euro RSCG’s topical “Goodbye Bush” ad for Veet has won the work its first award – after the judge’s mum saw it.

The topical ad, which ran on the day of President Obama’s inauguration and quickly went viral, was today named winner of Newspaper Works’ December/ January round of the Could Be A Caxton competition.

Cameron Hoelter, Creative Director of The Campaign Palace, who judged the competition, said: “I remember thinking how strange it was to see an ad in a newspaper that made me actually feel something. I also remember my second reaction, ‘shit, a pun’, and a familiar one at that. I prayed there would be a better ad than Veet, but nothing resonated nearly as much. In fact I was talking to my mum the other day and she mentioned she’d seen the Veet ad. So there you have it. Veet it is.”

The overall winner of Could be A Caxton receives a free trip to the annual Caxton Awards.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.