Animal group IFAW positions as ‘I found a way’ in new campaign

Sydney advertising agency Cabana Boys has created a new campaign’ to boost support for the International Fund for Animal Welfare (IFAW).

With a play on the charity’s acronym Cabana Boys created the new mnemonic, ‘I Found A Way’, aimed at potential donors to the fund.

The digital and pay television advert set to launch on Sunday features a cinematic classical score and pictures of animals suffering as a result of human activity interspersed with positive affirmations from donors.