Cadbury and Ogilvy create 20-metre-long lucky scarf for Wallabies
As part of Cadbury’s principal sponsorship of the Wallabies, the chocolate-maker has knitted the world’s largest lucky charm.
The unique Cadbury activation, developed by Ogilvy, saw a 20-metre-long scarf made from lucky socks, bracelets, jerseys, charms, rugby-ball key rings and (naturally) smaller scarves collected during the Wallabies recent tour.
