Cadbury and Oreo celebrate friendship in online campaign for Cadbury Dairy Milk Oreo

Cadbury is pushing its Cadbury Dairy Milk Oreo product with an online animated campaign that celebrates friendship by showing a square of Cadbury chocolate (known as a ‘pip’) and an Oreo cookie embarking on adventures together.

Created by Saatchi & Saatchi, the 80-second animation imagines the world from the perspective of the Oreo cookie and the piece of chocolate, including the pair climbing the Sydney Harbour Bridge.

Sarah Stahle, brand manager tablets ANZ at Mondelez International, said in a statement: “Cadbury Dairy Milk  and Oreo are two of our hero brands and we’re delighted to bring them together in this unique offering. The product landed on-shelf earlier this month and feedback from our Facebook audience has so far been overwhelmingly positive.