Cadbury delivers its Christmas campaign with Joy

November 26, 2016 10:40

A month out from Christmas day Cadbury has delivered its campaign for the season which will be heavily anchored in a series of events around the country.

https://www.youtube.com/watch?v=3mEVjTkNNV8

The chocolate giant kicked off the campaign with the release of a global ad two weeks ago featuring trucks being loaded up with Christmas treats and dispatched around the world.

The Joy Deliveries campaign will be localised with a series of experiences around the country over the next five weeks

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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