Cadbury launches new flavours as brand evolves Joyville campaign

Cadbury Dairy Milk is evolving its ‘Joyville’ campaign with a four-month long winter initiative to launch on Monday that sees the brand try to engage with its consumer base to create a discussion around flavour preferences.

Created by Saatchi & Saatchi Sydney, the commercial which launches the next stage of the campaign sees Cadbury take over a typical suburban street as it seeks to bring “the joy of Cadbury Dairy Milk into the real world”.

It features hundreds of blocks of the brand’s various flavours lined up in the street to create a “giant domino rally” with the residents of the street seen picking up and enjoying their favourite blocks.