Cadbury to begin social conversation around bizarre flavours amid Vegemite launch
Cadbury is hoping to kick start a nationwide conversation on bizarre flavour combinations as it prepares to launch a social campaign surrounding the roll out of its new chocolate bar – dairy milk with Vegemite.
And the campaign, called Choc Plus What, already appears to be working with Sportsbet.com.au offering odds on the next combo to be launched – and when Cadbury’s will withdraw the vegemite creation.
The social marketing push will aim to “challenge the perceptions and behaviours of customers”, associate director of marketing Paul Chatfield said.
The conversation should stop at “Don’t bother releasing it”
From the same people who brought you iSnack/Cheesybite.
Another misguided salvo in the search for relevance. I’m saddened that I can’t pick a date with Sportsbet that the client/agency backslapping will cease and the backstabbing will commence.
It’s been inevitable ever since Kraft bought Cadbury’s.
Still doesn’t make it a good idea – for either side.
Like the failed iSnack venture. Terrible idea and taste.
I can’t be arsed with corporate brands anymore. Is it because I am in media and therefore am an exception to the rule? Probably… Dick Smith’s Ozemite is the ducks nuts!
I’d rather they did chocolate and peanut butter.
LOOK OVER HERE!
… No… Not at the smaller 200g pack… OVER HERE AT VEGEMITE!