Cadbury’s launches next phase of Joyville campaign
The next phase of Cadbury’s ‘Joyville’ campaign has launched for the chocolate brand’s new product Marvellous Creations.
Created by Saatchi & Saatchi Sydney, the campaign opens up the world of Joyville further, having introduced the chocolate factory three weeks ago.
The ad, which will run globally including the Cadbury’s home market the UK, was shot in Prague.
Saatchi & Saatchi’s execution – reminiscent of Willy Wonka’s chocolate factory – was created in conjunction with Saatchi Fallon UK to promote the new product range that includes jelly bits, beanies and popping candy.
Ben Wicks, general manager marketing chocolate, for Cadbury told Mumbrella: “Roald Dahl played a wonderful role in creating chocolate as a magical product. Because chocolate is seen as joyful and magical, people want to know the story behind it. However, Joyville is very much the Cadbury Dairy Milk story of how chocolate is made and amplifies the joy that the brand has been bringing to Australians for decades.”
Cadbury trying to be Willy Wonka.
A shame that Nestle haven’t taken advantage and owned the Willy Wonka platform ever since the movie relaunch
your clip is very colorful.I love this color
Thought they would have learnt from the last Joyville disaster…..
Production values still poor.
D.
my god this is terrible. Just keep making chocolate for girls on their period and leave the chocotastic faggotry to the wonka franchise.
Really? I like this TVC. If Nestle aren’t going to get involved, Cadbury might as well own it. Any chocolate with popping candy is a winner in my books.